Yahoo advertisers can now begin account transitions to Microsoft adCenter

Last week, Yahoo completed the transition of the back-end technology for English-language Yahoo! organic search results in the U.S. and Canada. This week, advertisers can start transitioning their paid Yahoo! Search Marketing account, in anticipation of the Yahoo! ad serving transition which is expected to start mid-October. Yahoo encourages users to transition their account before the ad serving transition begins, so that you are ready to reach more than 159 million searchers in the U.S. and 15 million searchers in Canada* on Yahoo! Search, Bing and our partners.

Start your account transition now
Beginning today, users may log in to your Yahoo! Search Marketing account and initiate your transition to Microsoft Advertising adCenter. Yahoo has created a detailed Transition Checklist that you should review now, to help ensure that you’re prepared to make a smooth transition to adCenter, as well as a Feature Comparison Guide, to help you get familiar with adCenter’s features and capabilities.