PPC (pay per click) or paid search is an amazing way to jump-start any existing or new business. Every single day people are using search engines like Google, Bing, Yahoo, ASK, and AOL to find products and services you provide. Paid search campaigns allow any business to “bid” on keywords that will propel their business ad to a very favorable position.
Within days, you can start seeing immediate results on your PPC campaigns and start driving business and more importantly revenue. The paid search process is pretty simple. We first talk to you and evaluate your business goals and objectives and get a better understanding of what you are trying to accomplish. Sometimes paid search may not be the best option for you and your company, but we will be very upfront and let you know if this marketing channel is a good fit.
After we’ve discussed your goals and business model, we can pull some reports that can give you a better idea of what the online competition is like and what type of monthly budget you are going to need to invest in order to be competitive in a paid search program.
Every paid search campaign for every business is vastly different. It’s very important to understand how much a sale, lead, referral or any other assigned goal is worth to your company.
For instance, say we establish a paid search program that drives leads to your company and each lead cost $10 and only 1 out of 4 convert into an actual sale. That is a 25% conversion rate or $40 for each sale. And let’s further our point by establishing that each sale is an average of $100. We can see that for every $40 spent, we can expect $100 in sales.
While this may look good on paper, a great paid search company will take into account your profit margin, marketing cost, and business overhead. This level of marketing insight can help you make better informed marketing decisions that add revenue back into your company.
Whether you use Google Adwords, Microsoft (Bing) AdCenter, AOL, ASK paid search or other second or third tier marketing programs, we can help. We have setup paid search campaigns since 2001. Maybe your interested Facebook paid ads or LinkedIn sponsored search; we know the business and can help you get started.
Just give us a call and let us help you start seeing real ROI.