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Google adds more emphasis on social media

dsaucedo — Wed, 23 Feb 2011 20:34:01 +0000

Today we’re doing a little bit more to bring you all the goodness of Google, plus the opinions of the people you care about. As always, we want to help you find the most relevant answers among the billions of interconnected pages on the web. But relevance isn’t just about pages—it’s also about relationships. That’s why we introduced Google Social Search in 2009, and why we’ve made a number of improvements since then. Today we’re taking another step forward—enabling you to get even more information from the people that matter to you, whether they’re publishing on YouTube, Flickr or their own blog or website.

First, social search results will now be mixed throughout your results based on their relevance (in the past they only appeared at the bottom). This means you’ll start seeing more from people like co-workers and friends, with annotations below the results they’ve shared or created. So if you’re thinking about climbing Mt. Kilimanjaro and your colleague Matt has written a blog post about his own experience, then we’ll bump up that post with a note and a picture:

Social search results can rank anywhere on the page, and you’ll see who shared the result in the annotation underneath

Second, we’ve made Social Search more comprehensive by adding notes for links people have shared on Twitter and other sites. In the past, we’d show you results people created and linked through their Google profiles. Now, if someone you’re connected to has publicly shared a link, we may show that link in your results with a clear annotation (which is visible only to you, and only when you’re signed in). For example, if you’re looking for a video of President Obama on “The Daily Show” and your friend Nundu tweeted the video, that result might show up higher in your results and you’ll see a note with a picture of Nundu:

Now Social Search includes links people share on Twitter and other services

Third, we’ve given you more control over how you connect accounts, and made connecting accounts more convenient. You can still connect accounts publicly on your Google profile, but now we’ve added a new option to connect accounts privately in your Google Account. (After all, you may not want everyone to know you’re @spongebobsuperfan on Twitter.) In addition, if our algorithms find a public account that might be yours (for example, because the usernames are the same), we may invite you to connect your accounts right on the search results page and in your Google Account settings:

The new setting enables you to choose whether or not to show your connected accounts publicly on your Google profile

For an overview of Google Social Search and our new features, check out the explanatory video:

As always, you’ll only get social search results when you choose to log in to your Google Account. We’re starting to roll out the updates today on Google.com in English only and you’ll see them appear in the coming week. With these changes, we want to help you find the most relevant information possible, personalized to your interests and the people you care about. To learn more, check out our help center.

Source: Mike Cassidy, Product Management Director, and Matthew Kulick, Product Manager

Flower Mound Website Design

dsaucedo — Wed, 23 Feb 2011 16:58:54 +0000

Are you looking for a web designer in Flower Mound? Inzenuity offers web design to clients in the Flower Mound area. We specialize in providing custom website design, search engine marketing [SEM], search engine optimization [SEO], internet strategies, scalable eCommerce solutions and corporate branding for small to medium sized Flower Mound based companies.

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Our clients love working with us. Our projects our delivered on time, every time. We understand that downtime can cost a client money. By remaining focused on your goals, we are able to work on getting you there faster. By employing the most progressive and robust technology, our team can focus on getting you online quicker.

Our portfolio

Our web portfolio ranges from large corporations to small and medium sized businesses.

View our web portfolio.

Contact us

Would you like to discuss a web design project for your Flower Mound business? Are you interested in a web design quote?

Give us a call at (469) 682-2791 or send us a web request with any questions that you may have.

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Google adds the ability to set or change your location when doing a search | google location

dsaucedo — Tue, 19 Oct 2010 15:40:11 +0000

Google always focused on offering people the most relevant results. Location is one important factor Google used for many years to customize the information that you find. For example, if you’re searching for great restaurants, you probably want to find ones near you, so we use location information to show you places nearby.

Today Google is moving the location setting to the left-hand panel of the results page to make it easier for you to see and control your preferences. With this new display you’re still getting the same locally relevant results as before, but now it’s much easier for you to see your location setting and make changes to it.

We do our best to automatically detect the most useful location, but we don’t always get it right—so in some cases you’ll want to change the setting. At other times, you may want to change your location to explore information relevant to another area. For example, let’s say you’re at work in Mountain View and you’re making plans to see a movie in San Francisco (a common occurrence here at Google). You can change your location to “San Francisco” and search for [showtimes] to find movie listings in San Francisco or search for [restaurants] to find places to eat before the show. Similarly, if you’re planning a trip to Hawaii, you can change the location to “Honolulu” and start exploring the [weather], [hotels] and of course the [beaches]. The location you set can be as specific as a particular zip code or as general as an entire country, but more specific settings generally lead to better search results.

: Click “Change location” to specify your location preference.

You used to be able to see and control your location settings, but it was a little clunky. To see your settings, you could click “View customizations” on the results page and to modify them you could click “Change location” next to a variety of search results, such as maps and movie listings. As time has gone by, more and more locally relevant information has come online, whether it’s local business listings or a blog from your hometown. Meanwhile, Google has become much better at presenting this locally relevant content—so it felt like the right time to make this setting easier to find.

The new interface is rolling out now and will be available in more than 40 languages soon. We’re not changing anything about how we use location information to improve search, so it doesn’t change our existing privacy policies. To learn more about our new interface and how we use location in search, check out our help center.

Source: Google

Google Reports Earnings Along with Display And Mobile Revenue

dsaucedo — Fri, 15 Oct 2010 17:18:56 +0000

Google reported Thursday that profit rose 32% during the last quarter as a result of advertisers spending more on paid search and display advertising. Search ads remain the company’s primary revenue driver, from desktop to mobile. Display ads also continue to pick up. The company posted a profit of $2.17 billion — or $6.72 a share — up from $1.64 billion, or $5.13 a share, in the year earlier.

Jonathan Rosenberg, Google’s senior vice president of product management, told investors during the earnings announcement that display advertising is on an annual run rate of $2.5 billion, which means the company should earn that amount from non text-based ads. YouTube is monetizing more than 2 billion views per week. Videos on the site get about 2 billion views daily. And mobile is on an annualized run rate of more than $1 billion. The numbers were intended to reassure analysts that emerging markets will augment search revenue in the long term.

There are about 90,000 applications on Android, Google CEO Eric Schmidt added. When it comes to mobile, Google plans to make a profit from value-added services and leave the Android app development to independent developers. About 200,000 handsets running Android get activated daily.

Businesses spent more on paid-search advertising during the third quarter. Aggregate paid clicks, which include clicks related to ads served on Google sites and those of AdSense partners, increased approximately 16% compared with the third quarter of 2009 and increased approximately 4% over the second quarter of 2010.

The average cost-per-click, which includes clicks related to ads served on Google sites and the sites of AdSense partners, increased 3% during the third quarter of 2009 and increased 2%, sequentially. Traffic Acquisition Costs, the portion of revenue shared with Google’s partners, increased to $1.81 billion in the third quarter of 2010, compared with TAC of $1.56 billion in the third quarter of 2009. TAC, as a percentage of advertising revenue, came in at 26%, compared with 27% in the year-ago quarter.

Didit CEO and Co-Founder Kevin Lee says Google’s earnings were in line with expectations. “We have seen ad enhancements like PPC Sitelinks and product plus boxes drive significant click volume increases and expect that to continue through the next quarter,” he says.

Google benefited from an increase in paid-search ads in September. Net income rose 32% to $2.17 billion, or $6.72 a share, from $1.64 billion, or $5.13, a year earlier. The Mountain View, Calif. company gained U.S. search market share to 66.1% from 65.4% sequentially, after launching Google Instant, which gives users search results as they type in the query, according to comScore. Google had experienced three months of losses. Google Instant will become available this fall on mobile.

Source: MediaPost