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Category archive: Paid Search

Yahoo advertisers can now begin account transitions to Microsoft adCenter

Last week, Yahoo completed the transition of the back-end technology for English-language Yahoo! organic search results in the U.S. and Canada. This week, advertisers can start transitioning their paid Yahoo! Search Marketing account, in anticipation of the Yahoo! ad serving transition which is expected to start mid-October. Yahoo encourages users to transition their account before…

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